Helping Local Companies Advertise Locally on the Internet!

As the Internet evolves and web users become more sophisticated, people are turning more and more to the Internet to find local services and products. This is true for businesses that sell directly online, and for those that use the Internet to promote their local business without a website or web presence. It is the second I am focused on helping as up to now there has been no way for them to affordably get involved. Local firms not addressing this are losing business to those that do!


The problem for a locally based business is the huge size of the Internet. A locally based website often gets buried deep in search engines, if they are even there at all. Larger national and international sites dominate the best broad search terms. Localized search marketing requires a different approach.

Targeting Your Customers - Local Internet Users
Internet users are seeking local websites or products. Their search behaviors are becoming more sophisticated in order to find what they are looking for. A strategy that focuses on those local searchers will drive visitors to your site who are seeking specifically what you offer. This is the best type of traffic your site could possibly attract.

Targeting these searchers first requires your understanding of their online behaviors. Knowing how they are trying to find you will allow you to structure your online presence in a way that will allow your site or information to be found. Localized search optimization allows you to reach out to these potential customers. They are looking for you, now let them be able to find you.

Outside my regular 9-5 job helping large financial institutions leverage the internet my sole purpose is to help local businesses leverage my knowledge to put in place effect advertising strategies for the internet that drive real business to their door.

While the Internet has changed the face of business forever, one large business segment has been left behind “The Local Business Owner”. I work with companies that provide cutting-edge solution designed and implemented to allow local companies to geo-target online advertising campaigns providing these owners a solution allowing them to compete with national chains and major corporations in their local market.

Forward thinking approach to local business marketing provides businesses with a unique positioning in the arena of advertising. Existing on the Internet is no longer enough, local search engine optimization tactics provide a presence with a purpose, local advertising campaigns can drive business to your door, social media can keep you connected to your customers.

Affordable internet advertising campaigns and the utilization of social media are the foundation of most of my suggested approaches. My goal in helping local companies in implementing leading internet marketing resource begins with my commitment to you in making suggestions that drive real business. The advertising companies I work with allow local businesses a vehicle for reaching their desired geographic market without blowing the budget. They work to ensure that each internet marketing attempt achieves maximum reach and frequency. Most social media can be setup with minimal cost and running effort.

Competitive market demands a more localized and targeted advertising approach in lieu of previous traditional advertising methods. As technology advances and consumers needs change, so do the means of reaching local consumers. In this increasingly mobile society, consumers seek a Yellow Pages alternative and turn to the Internet for ease and instant accessibility. Marketing by way of targeted Internet advertising ensures your company maximum targeted exposure in this trend where effective local search marketing is a must.

Leveraging inexpensive social media outlets can also provide connections to your clients like never capable before.

Lets talk about what is right for your business. Please email me at lichtwaldw@yahoo.com or leave me a message at (631) 563-6760.

Bill

Getting on Google Maps!

If your customers and prospects are locally based the importance of concentrating on local optimization of your web site and local directory listings gets more important with each passing day. Goggle Maps is an import first step and it is free.


Did you know, Google quietly upped the local search game by inserting the Google Maps local 10 (listing of 10 local businesses) into search results for local products and services regardless of whether the searcher used a geographic term in the search. It used to be that if you wanted to get local results for a good tailor in Sayville NY, you typed in “Sayville tailor.” Now, by detecting the location of your IP address Google will add the local result to the search results for the much more generic phrase “tailor.”

This makes it more important than ever that your local business is showing up in those Google Maps results. So get to work on getting listed in Google Maps.

Make sure you’ve claimed your listing – Google Local Business Center

It is easy (it is also part of the services I can offer if interested)!